But instead of a fairy godmother, Annabel Louise, Head of Product at Coast, is in charge of the changes and I wanted to know more.

Q: Why did you decide to go in a new direction for Coast’s occasion dresses?

A: It was perfect timing. After over a year of lockdown, with no events to go to and a rise in casual ‘work from home’ dressing we decided to celebrate dressing up. We (saw) a rise in sales in occasion dressing during lockdown and we wanted to bring Coast’s heritage of occasion dressing back - with a modern twist.

Q: Where does the inspiration for the collections come from?

A: Catwalks, Instagram, influencers, music, film or the latest Netflix sensations. Our customer is very print and colour focused, so we look to a lot of artists for inspiration for prints or embellishment.

Q: How would you style your dresses?

A: The beauty of our dresses (is that) you can wear the same dress with a court shoe or a trainer, there are no limits. We try and make things versatile so people can reuse and re-imagine styles. In the current situation, with so many rules, style is the one thing where there are no restrictions.

And that’s why fashion can be a perpetual mood lifter!

Scroll down to see the dresses that I couldn’t believe were from Coast…

If you fancy adding one (or two - we won’t judge) to your basket, you’ll find this round-up of Coast discount codes very handy.

Read more from Glamour UK Fashion Director at large Alex Fullerton here or follow her on Instagram @alexandrafullerton